Created by stylists looking for high-quality products their clients could afford. Every verb product is cruelty-free, with no harmful sulfates, parabens or gluten. Verb comes from a place of natural beauty, easy living and no nonsense.

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A commitment to alternative beauty has been at the heart of the Alterna story since their debuted in 1997. That commitment continues to inform and inspire every product they make. Alterna began their journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients. From the beginning, they developed products that were formulated without parabens, SLS/SLES* sulfates and other harsh chemicals. Alterna's family of mindfully formulated products are designed to deliver performance without compromise—clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon.

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The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

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Eufora understands the need for excellence and high performance when it comes to hair color. With that in mind, EuforaColor was created with advanced hybrid technology that incorporates LOW and NO Ammonia color at extremely low percentages. Our full range of products allows all colorist to create whatever they can imagine.

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Hemp Beauty

Hemp Beauty products are formulated with 99.9% pure, hemp-derived CBD. They pride themselves in all natural, vegan and cruelty-free beauty products. Our organic CBD is infused in each small-batch product with care + precision. HempBeauty CBD-enhanced products help to balance your body + alleviate skin issues.


CBD Daily

CBD Daily is brought to you by Earthly Body, a respected, family-owned company that has been creating high-quality, hemp-based natural personal care products since 1996.

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